Creative Spin - Creativity Training for Business

THE BUSINESS CASE FOR CREATIVITY TRAINING

Sam Fisher

Fostering a creative and forward-thinking culture in the workplace is simply future proofing your business


Many leading businesses predict that almost half of all future revenue will come from currently unknown sources.  These unknown sources remain hidden unless they are uncovered through creative and critical processes.


It's likely that only around half the people in your organisation would say that  they are creative and of those that believe they are, only 25% will feel that they are reaching their creative potential. Imagine if everybody in your business felt that they were reaching and showing their creative potential?


Creativity training will increase the capability of your organisation to solve problems, generate new ideas and discover new revenue streams


In a survey of over 1000 US workers, International consultancy FORRESTER concluded that:

“Creative advantage is one of the last, best levers to pull for business advantage.”


Online recruitment company INDEED suggests:

“Businesses can use creativity in the workplace to create innovative solutions or more positive and collaborative work environments. The creative process also involves asking questions or looking at problems from diverse perspectives.”


HARVARD BUSINESS SCHOOL believes that:

“Creativity serves several purposes. It not only combats stagnation but facilitates growth and innovation.”


Key findings in a global study by ADOBE:

“Investing in creativity pays off with tangible benefits – from higher income to greater national competitiveness and productivity.”

Infographic demonstrating the business case for creativity

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