What is Better Brainstorming?
This course is aimed at moving teams beyond the blank flip-chart and towards a rich and energetic approach to creating new ideas in a team or meeting environment. The objective of the course is to show that brainstorming can be so much more productive and creative if it’s approached from the right starting point - a point that ensures thoughtful, creative and valuable contributions from everyone.
Better Brainstorming will reveal practical techniques that are certain to ensure creative ideas and input from every member of the team. You will learn the key nuances of assessing, appraising and evaluating ideas against a creative objective.
What are the business benefits?
- Frame problems and find creative solutions more quickly
- Maximise the creative contributions made by everybody
- A cohesive team-wide approach to critical thinking
- More decisive action points, follow up and implementation
Learn brainstorming techniques that ensure everybody in your team is able to make meaningful, creative and productive contributions.
The outcome of this course is:
- Gain a better approach to brainstorming that will achieve real results
- To maximise contribution from all team members
- Learn to filter ideas and stay ‘on brief’ with input and output
- Learn to move forward with concise action points and a follow up plan
You will learn:
- That ‘any suggestions?’ is a terrible place to start the brainstorming process
- An insight to creative styles and preferences that will promote participation from everyone
- That asking better questions is a learnable technique to promote creativity and innovation
- Managing personalities in the room can eliminate creative ‘blockers’
- To manage the brainstorming process for effective, time-managed results
Exercises include:
- Learning to frame a brainstorming session with parameters
- Using stories to create best and worst case scenarios
- Learn 5 key brainstorming techniques and how to combine them
- When to ‘think big’ and when to focus on the detail
- Contributing ideas by unconventional means
- How to effectively assess and evaluate without damaging egos
Who's it for?
Better Brainstorming is for anybody that operates in a team with a collaborative function. The content of the course can be adjusted to focus more on effective outcomes for team leaders.
In depth -
Learn brainstorming and combine with other Creative Spin courses
This course can be combined with Creativity in Action. It can also be extended by using live business briefs to explore your new brainstorming techniques in context.